L’BRI PURE n’ NATURAL

Social Media Manager + Content Creator

Feb 2018 - Present

L'BRI PURE n' NATURAL is a direct sales skin care company that differentiates themselves from the competition by offering quality, natural products that use aloe vera gel as the first ingredient. L'BRI enriches lives by providing aloe-based products that are safe, natural, effective and affordable. L'BRI creates opportunities for individuals to achieve their fullest potential, and they believe in dreams that change lives for the better.

Grew Instagram following 185% in 10 months
Increased social reach organically 59% in first 12 months
Manage social media and graphic design teams
Collaborate with marketing, sales, and tech teams
Prioritize work across multiple teams to complete deliverables on-time
Continuing growth and increased reach and engagement year over year
Professionally maintain and expand social media feeds through applicable platforms for L’BRI. Develop strategies to increase reach of L’BRI messaging in social arenas
Photograph products for social media, website, and catalog in a professional studio setting to promote the brand from the Corporate level, and to support the Independent Consultants.
Routinely develop strategies to increase marketing message reach
Nurturing an engaged community across all social media platforms
Analyze metrics to strategize content types
Design social graphics, animated posts, carousels, and story content
Capture UGC and Brand Ambassador content to nurture social proof
Vertical video creation and editing for social media content
Make use of current resources and continue to build upon content/image libraries. 
Identify and remove outdated price/product references. 
Develop awareness of content and image creation opportunities
Work in team atmosphere to prioritize and create original content for publication across multiple platforms
Collaborate with the creation and operation of image storage or image galleries
Plan and implement calendar to include current and recurring promotions.
Integrate existing marketing promotions/programs
Develop social media deliverables to lead or support promotions, including opportunities to build awareness beyond current geographical constraints 
Follow and implement current best practices as they develop
Build relationships with key brand ambassadors in company and industry
Monitor and report on emerging trends + challenges within direct selling or beauty companies 
Work with external partners + influencers for mutually beneficial promotions
Work with L’BRI Consultants to maximize their access to corporate social media and provide them with the basic tools to understand how to use various platforms

PLATYPUS ADVERTISING + DESIGN

Account Coordinator

Oct 2016 - Feb 2018 | Jun - Nov 2015 | May - Nov 2014

Platypus Advertising + Design is a full-service advertising and creative agency. Most of my efforts at Platypus have concentrated on digital advertising. In my roles I have done copywriting, social media, digital advertising (Google + Facebook), and podcasting. While those responsibilities have been my primary focus, I have also had the opportunity to experience traditional media and see the creative scene behind much of today's advertising. 

Provide administrative and customer service support to account executives, media planners and client services managers
Manage multiple social media accounts for varying businesses
Blog, social media, and advertisement copywriting
Execute monthly Google and Facebook ads for multiple companies across a broad spectrum of categories
Develop monthly analytic reports for a vast array of clients for Google and Facebook advertising, and offer insight on current performance, as well as guidance on suggested actions for improved future performance
Post, promote, and write show notes for podcast clients of diverse variety of clients
Create monthly podcast analytic reports for multiple clients

88CHARLIES, INC

Branding + Content Strategist

Jul 2015 - Oct 2022

Working with 88CHARLIES has been a rewarding experience. I was more-or-less given free creative reign on their recent rebrand, and it allowed me to really spread my wings and try things that I hadn't before been able to do in previously held positions. Along they way I've met and worked with some intriguing people, young and old alike, and developed a fascination for vintage aviation.

Monitor the brand's digital presence to ensure consistency and cohesiveness throughout.
Design marketing materials for print and digital purposes.
Copywriting for all materials and website.
New website development in 2015 with responsive format.
Photograph employees and projects.
Guide organization in strategic methods to further development.

SAPPHIRE GREEN PHOTOGRAPHY

Proprietor + Photographer

Apr 2008 - Jun 2019

What can I say, Sapphire Green is my baby. Getting behind the camera gives me a creative outlet that I revel in. Meeting the many people that I do is the icing on the cake. It's an absolute pleasure to see the joy and love of a family and to be able to preserve those moments for eternity. All of the behind-the-scenes responsibilities of running a photography business offer me routine challenges that keep my mind fresh and always thinking. This endeavor has helped me realize that I really can do anything, so long as I put my heart and soul into it.

Photograph, process images for print, and present to clients
Create, design and implement marketing materials and strategies
Launch social networking pages and campaigns
Maintain, schedule, and implement consistent posts

WALWORTH COUNTY VISITORS BUREAU

Marketing & Sales Director

Nov 2015 - Oct 2016

Being the Marketing & Sales Director at WCVB was the highest "ranked" position I've held thus far in the world of marketing. My favorite part about it was meeting and working with different local, small business owners. WCVB was a small stone in each of those companies' marketing landscapes. It was a treat learning about each of the businesses and finding creative ways to help promote them.

Copywriting for marketing and public relations materials
Manage and track multiple social media account
Event coordination and implementation
Oversee Group Sales department
Design online marketing materials, brochures, booklets and trade show pieces
Photograph events and coordinate photo shoots for marketing publications
Attend board and committee meetings and provide insight and input in discussion and decision making

RUTLEDGE PHOTOGRAPHY

Marketing Communications Intern/Assistant Photographer

Sep 2013 - Dec 2013

If there was such as thing as an "internship of a lifetime," I'd have to say that this was it. Part of the internship included research for a new business idea, and that research led me all over Northern Ireland, and through a bit of the Republic of Ireland. I experienced much of the natural beauty of the Emerald Isle, and was able to visit, tour, and/or photograph many of the stately homes across the island. It was one of my grandest adventures to date, and I was able to learn a bit about international marketing and business development along the way.

Research markets
Develop marketing plans for print and social media
Create business plan for a new business venture and implement all strategies
Prepare and plan for photo assignments
Set up lighting and gear in museum settings to assist in photographing various museum pieces
Assist and act as second shooter at location shoots that include architectural, landscape, and wedding portraiture

TREK BICYCLE CORPORATION

Marketing Intern

Apr 2012 - Dec 2012

The internship with TREK was my first experience (of my entire existence - literally) working in an office environment. Fortunately for me, it was an easy transition. While I was working in an office at TREK, it was a pretty casual atmosphere complete with random bicycle excursions, awesome sway being thrown my way almost daily, and healthy snacks around every corner. The whole office worked hard, but they had fun doing it. It was a rather cohesive group and turned out to be a great place to learn about marketing and working as a team.

Social media planning and execution
Created monthly editorial content calendars
Generated weekly reports
Set-up, organization and execution of events
Customer feedback through email and social media