Well hello there!
Hi, I'm Jessica! I'm a data-driven Social Media Manager + Content Creator bringing brands to life on social media. I'm your go-to person for all things social media, content creation, and photography. With a passion for visual storytelling and a knack for engaging content, I bring a unique blend of creativity and strategy to the digital landscape.
I'm an energetic team player with outstanding organizational skills. I am highly efficient and self-motivated, and I have experience in creative marketing techniques in a multitasked environment. I'm adept with Adobe Creative Suite, Canva, Microsoft Office, Sprout, Later, Metricool, and I am a HootSuite Certified Professional. My specialties include social media strategy, competitive analysis, organic + paid Meta promotions, and content marketing. I also have a deep appreciation for branding and I'm mighty fine at yielding a camera.
I've been in the field of content marketing for 13+ years.
It all started with an internship at Trek Bicycle, where my work primarily focused on social media and event coordination. My six+ years at L’BRI PURE n’ NATURAL allowed me the opportunity to learn the full scope of marketing and branding for a national beauty brand. Through three terms at Platypus Advertising + Design, I have done content marketing, copywriting, search engine marketing, social media marketing, and podcast publishing. I was also the Marketing Director at the Walworth County Visitors Bureau, where all content marketing, reporting, and copywriting were direct responsibilities of my own. Additionally, I held a marketing communication internship in Northern Ireland.
I have a vast skill set.
Call me the Swiss Army knife of the digital world! With a knack for everything from social media strategy to video production and graphic design, I plan and create content with flair. Imagine someone who can snap a memorable photo, whip up a quick graphic, and then crunch the numbers to see how it all performed - all before lunch. I also dive into analytics and competitive analysis like a detective on a mission. Whether it's crafting compelling copy or analyzing the latest trends, I’ve got it all covered with a smile and a never-ending stream of motivation.
